Confirm every public business detail
Check the business name, phone number, email, hours, service area, pricing language, and any license or policy statements. Compare the website with the information customers see on your major public profiles.
For a service-area business, publish the cities or region you serve without exposing a private home address.
Test the customer journey on phone and desktop
Click every important link and complete the same path a customer will use. Test calls, emails, quote forms, maps, booking links, payment handoffs, confirmation messages, and uploaded files when applicable.
- Navigation works with touch and keyboard
- Text is readable without zooming
- Forms explain errors and confirm success
- Outside services open the correct business account
- No draft wording, broken images, or placeholder links remain
Prepare the site for search discovery
Give every important page a clear title and description, use one descriptive main heading, and connect related pages with helpful links. Publish a sitemap and make sure search engines are not blocked from pages you want customers to find.
Local relevance should come from accurate service information and genuinely useful content—not repeated city names pasted into thin pages.
Verify measurement and ownership
Confirm who owns the domain, website project, business email, analytics property, Search Console property, and social profiles. Record renewal dates and recovery contacts in a private owner-controlled location.
Test analytics after launch, but distinguish a configured tag from a meaningful event. Phone clicks, qualified forms, bookings, and purchases are more useful than page views alone.
Plan the first month after launch
A launch is the start of observation. Watch for customer questions, failed contact attempts, indexing issues, and pages people leave quickly. Make targeted improvements based on evidence instead of redesigning the site every week.